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Founded in 1964 by Joe Jansen, Goody Goody Liquor is a family-owned and operated pioneer in the Texas wine, beer and spirits industry. Our story began in Dallas when Joe purchased Goo Goo Liquors in 1964. At the time, the store was a meager 15-by-50 foot space. To save $600 on new signage, Joe was able to change the name of the store by simply adding “dy” to the original name; thus, Goody Goody was born. Over the years, Goody Goody has developed an excellent reputation based on low prices, impeccable customer service, and grand selection of products. By the time our second store opened in 1974, Goody Goody had made a name for itself by having the largest liquor store in the state. Today, Goody Goody has 24 stores across Texas in Dallas-Fort Worth, Houston, and Longview.

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